Planning introduction

TH!NK adverts:

 The ‘Think’ television adverts in particular helped us develop our idea for our own film by emphasising the message of ‘consequence’ and relating to every day events.

‘The Black Hole’, ‘Graffiti’ and ‘Mankind is no Island’ do not include any dialogue – this is something which we thought was very effective as it makes the actions and footage seems so much more powerful. We thought this would pay off for our film idea because the actions are what lead to the consequence and this is the most important/powerful part of our film.

This also allows for the use of non-diegetic sound i.e. music – we can choose the most effective and fitting music for the tone of our film.

From the ‘Think’ adverts we noticed the effect of slow motion at various points in each advert – we decided that using slow motion at the point of impact would be effective and appropriate.

The font used in the title sequence for the ‘Think’ adverts are very relevant to the topic of the adverts and also makes it apparent to the audience about the topic – we have taken this into consideration for our title sequence.